Senior Marketing Planning Manager

As a Senior Marketing Planning Manager, you will lead strategic marketing investment planning, governance, and performance analysis across a European region. This role focuses on driving efficiency, ROI, and best-practice execution through robust KPI frameworks, advanced analytics, AI-driven insights, and strong cross-functional collaboration with Marketing, Finance, and regional teams.

Key Responsibilities

• Lead end-to-end governance of marketing investment, from planning and approvals through to performance review and optimisation
• Own business case development, KPI frameworks, ROI measurement, and performance calibration
• Deliver senior-level reporting and insights via dashboards and data visualisation tools
• Manage and optimise investment and performance data across finance, ERP, and media systems
• Act as subject matter expert for AI-driven analytics, forecasting, and insight generation
• Partner cross-functionally to improve efficiency, eliminate duplication, and drive value
• Manage and develop junior analysts, ensuring strong governance, capability, and delivery

Key Attributes

• 7+ years’ experience in marketing analytics, investment management, or governance roles
• Advanced data analysis and storytelling skills
• Strong stakeholder management and communication ability
• Proven experience with Power BI, Excel, and dashboarding
• Experience using AI/LLMs to enhance analytics and decision-making
• ERP system experience (SAP, NERP or equivalent)
• SQL and/or Python knowledge (advantageous)

Benefits

• Generous holiday entitlement, plus additional birthday leave and bank holidays.
• Staff sales discount, Reward Plus shopping discount, and volunteering days.
• Government pension auto-enrolment and pension contribution from 12 weeks.
• Subsidized staff restaurant, onsite parking, and free shuttle bus service (from Weybridge & Woking Station)

March Recruitment is an equal opportunities employer and complies with all relevant UK legislation. Please note that by applying for this vacancy you accept March Recruitment’s Privacy Policy and GDPR Policy which can be found on our website and therefore give us consent to contact you.

Consultant: Charlie Shepherd