Head of D2C Demand Generation

As Head of D2C Demand Generation, you will lead the development and execution of sustainable demand generation campaigns across Europe. You will shape customer-centric strategies, personalisation initiatives, and loyalty programs, collaborating with European subsidiaries to drive growth across multiple D2C channels. This role combines strategic leadership with hands-on campaign management, offering the opportunity to influence customer experience and deliver measurable commercial impact.

Key Responsibilities

• Lead the Pan-European demand generation strategy, including campaign planning, seasonal promotions, and innovation pilots.
• Develop and maintain a comprehensive European campaign calendar aligned with HQ and subsidiary priorities.
• Optimise campaigns through personalisation, conversion rate optimisation (CRO), and enhanced user experiences (UX).
• Define and communicate a clear D2C value proposition for campaigns, ensuring alignment with local markets and European consumers.
• Collaborate with subsidiaries to identify market-specific opportunities, share best practices, and provide actionable recommendations.
• Oversee campaign performance reporting, providing insights and recommendations to senior leadership.

Key Attribute

• Extensive experience in D2C marketing, eCommerce, or demand generation within a multinational organisation.
• Strong strategic thinking, leadership, and cross-functional collaboration skills.
• Data-driven mindset with the ability to leverage insights to optimise campaigns and customer strategies.
• Expertise in campaign planning, personalisation, gamification, and loyalty program development.
• Exceptional communication, influencing, and stakeholder management skills.
• Ability to thrive in a fast-paced, evolving environment, solving complex problems with resilience and creativity.

Benefits

• Generous holiday entitlement, plus additional birthday leave and bank holidays.
• Staff sales discount, Reward Plus shopping discount, and volunteering days.
• Government pension auto-enrolment and pension contribution from 12 weeks.
• Subsidized staff restaurant, onsite parking, and free shuttle bus service (from Weybridge & Woking Station)

Please note: Due to the large volume of applications we receive for each position we will only be able to respond to applications received with the relevant skills.  Should you not hear from us within a week, unfortunately on this occasion your application has been unsuccessful.

March Recruitment is an equal opportunities employer and complies with all relevant UK legislation. Please note that by applying for this vacancy you accept March Recruitment’s Privacy Policy and GDPR Policy which can be found on our website and therefore give us consent to contact you.

Consultant: Charlie Shepherd