Demand Generation Manager

The overall purpose of this role is to create, develop and implement demand generation strategies and marketing campaigns which generate leads and deliver revenue for the Company in line with defined targets.

Essential Attributes and Qualifications
• 4+ years' experience in B2B demand generation role including experience with outbound marketing and inbound lead generation.
• Demonstrable success in driving pipeline growth and revenue through integrated campaigns.
• Proficiency in sales and marketing technologies - marketing automation, CRM, social medial management, and analytical platforms.
• Demonstrable campaign success using ABM, event marketing, digital marketing, SEM, email marketing, and marketing automation.
• Highly adept at copywriting with ability to create engaging marketing content.
• Experience of collaborating with international vendors and teams.
• Strong analytical skills with ability to use data to inform decisions and strategy development.
• Degree in marketing or related field.

Desirable
• Good working knowledge of Google AdWords, GA4, Salesforce, Pardot, Canva, Asana, Adobe, Creative Suite.
• Knowledge of data analysis and visualization tools such as Tableau.
• Previous people management experience.

Core Responsibilities
• Demand Generation
• Lead on the planning and execution of demand generation activities and campaigns which are aligned with the overall marketing strategy and business objectives, with a focus on lead generation performance and ROI.
• Deliver against the demand generation targets as set by the Head of Marketing.
• Work closely and collaboratively with the sales and marketing teams in the execution of demand generation campaigns for multiple markets.
• Work closely with and lead, as appropriate, the Events Marketing Specialist to drive target audiences to our range of events.
• Work collaboratively with the Marketing Assistant to optimise social media content and touchpoints to generate demand.
• Work collaboratively with the Marketing Operations Lead to optimise email marketing and marketing automation programmes.

Please note: As you can appreciate we are currently overwhelmed with applications and we can therefore only contact those applications that have relevant skills for positions that we currently have available. Should you not hear from us within a week, you have been unsuccessful on this occasion.

March Recruitment is an equal opportunities employer and complies with all relevant UK legislation. If you are successful in your application, you will be required to attend a full registration with one of our Consultants which will involve you providing a current passport, any relevant visas and completing relevant tests and a full competency based interview.

Please note that by applying for this vacancy you accept March Recruitment's Privacy Policy and GDPR Policy which can be found on our website and therefore give us consent to contact you.

Consultant: Donna Jackson